treatme
2020 • Group Project
Project summary
Treatme was a student group project where we were required to create a consumer-to-consumer niche market app. We chose to create a platform where home-bakers were able to sell their homemade baked goods and for consumers to have a one stop bakery shop where they can view many bakers goods before purchasing them.
role and Responsibilities
Research responsibilities and outputs
Identifying and proposing business requirements
Identifying target audience
Validating desirability viability feasibility
Identifying user requirements
Completing competitor analysis
Writing conversation guidelines and surveys
Conducting interviews
Synthesizing insights
Design responsibilities and outputs
Creating low-fidelity ideas concepts
Creating project sitemaps and roadmaps
Creating flow diagrams
Completing brand research and development
Collating design elements by theme to create moodboards
Designing icons and illustrations
Creating low-fidelity wireframes
Completing high-fidelity visuals and prototypes
The problem
Currently there are bakeries and cake shops that have their own individual platforms to sell and market their baking. Treatme would like to fill the gap for the home-baker to home-bakers that don’t have a shop face but would like to sell their baking online.
The solution
Treatme would like to create a consumer to consumer niche market app where individual bakers can sell and have an online presence to expand their market. For the consumer they’ll have the luxury of being able to shop from a wide range of baking goods by using this platform. The benefits of having a one stop shop will hopefully make the shopping experience fun, easy and efficient. Consumers will also be able to have the option to filter through specific food requirements, for example if the user only preferred gluten free baking by using the filter option all baking that is under gluten free will show up.
Learning about the industry
As a group we set out to find out what currently existed in the online baking world. We each conducted a SWOT analysis of organisations that currently existed. We then collaborated our findings and identified what the strengths, weaknesses, opportunities and threats that stood out to us the most and used them to inspire us with Treatme.
Identifying the target audience
We initially had a hunch as to who our target audience were but to confirm our assumptions we created an online survey using social media. Below are some of the questions and answers we gathered from our survey.
Customer Insights
We found out from our research that our main target audience was females who’s age ranged between 26-36. They liked to shop online and were interested in the concept of buying and selling baked goods online.
Survey findings
Once we knew who the target audience was, we then created two other surveys; one for the baker and one for the buyer. We did this so we could learn more about each one . Our results were not quite what we expected however due to the nature of the circumstance we did our best to make decisions based on the results we gathered.
Designing the Solution
Once the research was done the design process took place .
Defined features based on user needs and desires
Homepage - product page.
Login page - existing members login to app
Register page - page where you register as a buyer or a business so you are able to sell items on Treatme
Product page - page showing either / cakes donuts or cookies
Product modal page - modal showing information about the individual product
Filter page - filters through flavours
Sort page - high to low, low to high in prices
Profile page - for baker to write about themself, add their contact information, add and delete their listings.
Contact - way to get in contact with the organisation.
Learn more - content of interest to target audience
Created a sitemap. This helped to define the navigation structure and where to house specific content and features
Wireframes
We created wireframes using Figma exploring each feature flow and how these individual features related and connect to one another.
Visual design
Inspired by the target audience research we gathered :
70% Female between the ages of 26-50
People are interested on buying/selling cakes/donuts
Housewife, unemployed / self-employed
Baked occasionally
Wanting make some small income
Bake as a hobbies
Interested in selling stuff online
Have mobile phone and computer.
The following three screens were some of the iterations for the homepage. We decided the first design did not best reflect the app as it was too dark and moody and did not convey the fun feel we wanted to portray. The second design we felt was too child-like in nature and had too much visual noise happening which made it difficult to focus on what was important. The third design was chosen for the final, as it best represented the overall look and feel we wanted for the app. The qualities we wanted to express were a sense of fun, feminine and distinctiveness.
High-fidelity prototyping
Created a prototype allowing the main flows to be tested with specific user groups.
Takeaways
Regular group updates helped to keep all members in the team well in formed and confident with the direction and progress of the project. We all benefited in seeing each others progress and it kept us all accountable for the tasks that needed to be achieved . This also helped us to recognise if team members were struggling, which we then could offer each others assistance. We were also able to discuss various ways of achieving the same outcome by recognising which solution was best for the situation and time frame given.
Encouragement and celebrating small wins is beneficial for creating good moral and team work. I found working in a team where we made it a point to vocalise our appreciation for the individual tasks completed kept the moral high throughout the project.