Project summary

Lucy, a talented makeup artist, needed a site that captured her flair and made it easy for clients to find, trust, and book her services. I designed a modern, mobile-friendly website that highlights her brand, builds credibility, and simplifies the booking process — helping her reach new clients and grow her business.

My Role

• Researched popular makeup artist websites for design inspiration and usability tips

• Collaborated with Lucy to shape her brand, goals, and site content

• Designed a custom logo and iterated on brand visuals

• Created wireframes and an interactive prototype in Figma

• Built and launched the site on Squarespace, ensuring mobile and desktop usability

• Delivered final designs with a walkthrough and handover

Key Deliverables

• Custom logo design

• Figma wireframes & interactive prototype

• Fully built Squarespace website

• Final brand and design handoff

Style sheet

Takeaways

Co-Design Wins – Working closely with Lucy led to a site that truly felt like hers
Design for People – Prioritising user needs created a smooth, stress-free booking flow
Refining Pays Off – Multiple iterations made the design feel polished and professional
Balance is Key – Blending Lucy’s personality with clean, intuitive UX made the site stand out
Branding Matters – Consistency across visuals helped build trust and recognition